Meta Ads — Manage Advertising With Better Visibility.

Meta Ads gives your team a clear view of Facebook and Instagram campaign performance, with notes, profit-aware targets and controlled changes. Only authorised people can make changes, and every change is logged.

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Meta Ads · Campaigns

Spend

ROAS

CPA

Prospecting · CampaignAbove breakeven

Retargeting · Campaign2 notes

Seasonal test · CampaignPaused

AI snapshot
A short written summary of how the account is performing.

Illustration · placeholder values

Capabilities

What Meta Ads does today

Every feature listed here is live and in daily use inside our own business.

Full performance view

Spend, impressions, reach, frequency, clicks, CTR, CPC, purchases, revenue, ROAS, CPA and AOV, from campaign down to ad.

Trends & hourly patterns

Daily and weekly trends, hourly breakdowns and date presets to see when ads perform.

Breakeven targets

Enter unit costs (product cost, payment, COD, shipping, GST) to work out your breakeven ROAS and colour performance against it.

Controlled changes

Pause or resume ads and change budgets from the dashboard. Only authorised roles can do this, and every change is logged.

Team notes

Notes on campaigns, ad sets and ads keep context in one place, with Excel export.

AI snapshot

An optional short written summary of account performance, kept within a daily limit.

Permissions

Visibility for the team. Control for the right people.

Advertising changes cost money, so Meta Ads separates viewing from acting.

By default Owners and Heads can make changes, Managers can view and add notes, and other staff have no access. The Owner can adjust these rights for each person, and all changes can be switched off entirely when needed.

Connects to your Meta ad account through the official Marketing API
Every pause, resume and budget change is recorded
Creative thumbnails and drill-down from campaign to ad
Budget suggestions you can review and apply

Planned, not yet available

We list these so you know exactly what is and isn't included today.

Self-service connection of a business's own ad account
Other advertising platforms

Availability. Meta Ads is in daily use at our own company and is available to other businesses through a guided demo and early access. Self-service subscriptions are not open yet. Ask about access.

Other Indigenous Praxis applications

See Meta Ads in action.

Book a walkthrough and we'll show you how Meta Ads works in a real business, and talk through what your team would need.

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