Performance Marketing
Paid advertising managed with the same discipline we apply to our own brand: clear goals, careful budgets, regular reviews and honest reporting.
Typical problems we solve
- Ad spend rising without clarity on what it is producing
- Campaigns set up once and rarely reviewed
- Tracking that is missing or unreliable, so decisions are guesswork
- Creatives that are not refreshed and wear out
- No link between ad spend, margins and breakeven targets
Service overview
Meta Ads
Facebook and Instagram campaign structure, audiences, creative testing, budgets and optimisation.
Google Ads
Search, Shopping and Performance Max campaigns, keywords, negatives and bidding.
Amazon Ads
Sponsored Products, Brands and Display campaigns for sellers on Amazon.
Tracking set-up
Conversion tracking and pixels checked before spend is scaled.
Breakeven planning
Targets based on your margins, so performance is judged against profit, not just clicks.
Reporting & reviews
Regular reports and review calls with clear next steps.
From discovery to handover
The details are agreed in writing in your proposal.
Discovery consultation
We understand your business, goals, current set-up and constraints.
Written proposal
A proposal sets out our recommendation, approach and fees.
Scope & deliverables
Exactly what is and isn't included, agreed before work begins.
Milestones
The work is divided into stages with target dates.
Your approvals
You review and approve at each milestone.
Payment terms
Payment schedule agreed in the proposal.
Handover
Files, access, documentation and a walkthrough.
Optional ongoing support
Monthly support or retainer if you need it.
What you receive
The deliverables for your project are listed in the written proposal. A typical project includes:
- Account and tracking audit
- Campaign plan and budget proposal
- Campaign set-up for approval
- Ongoing optimisation as agreed
- Weekly or monthly performance reports
- Recommendations for creatives and landing pages
Good to know
The limits of this service, stated up front:
- We do not guarantee sales, ROAS or any specific results. Advertising performance depends on product, price, market and platform algorithms.
- Ad spend is paid by you directly to the platforms and is separate from our fees.
- Each platform is taken on only after an assessment confirms we can manage it well for your business. Availability is confirmed during discovery.
- Platforms can reject ads or restrict accounts under their own policies.
Questions about Performance Marketing
Do we pay the ad budget to you?
Normally no. Ad spend is billed by Meta, Google or Amazon to your own account, and our management fee is separate. The arrangement is set out in the proposal.
Who owns the ad accounts?
Your business should own its ad accounts, pixels and data. We work with access you grant and can remove at any time.
What budget do we need?
It depends on your goals and market. We will recommend a test budget after reviewing your account and margins.
Related services
Website & E-commerce Development
Company websites, Shopify stores, redesigns, landing pages and ongoing maintenance.
Learn moreSEO & Organic Growth
Technical SEO, on-page optimisation, keyword research, content improvements and reporting.
Learn moreMarketplace & E-commerce Operations
Seller account support, Amazon and Flipkart listings, catalogue optimisation and quick-commerce assistance.
Learn moreShopify, Amazon, Flipkart, Meta, Google and other platform names are trademarks of their owners. Indigenous Praxis is not affiliated with or endorsed by them.
Discuss your performance marketing project.
Tell us what you need. We'll arrange a discovery call and, if we're a good fit, send a written proposal with scope, milestones and fees.